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Admission Requirements
and Fees
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Student success in college requires well developed learning skills and attitudes (such as being able to work independently,
participate in a team, be well-organized, develop good work habits, and show initiative). These skills are as important as prior academic
achievement. Applicants should have thoroughly developed these skills and attitudes before beginning their college programs.
List of Courses
FAST-TRACK TO A GREAT CAREER IN SPORT AND EVENT MARKETING
This 12-month (three-semester) postgraduate program teaches students to leverage sports, entertainment and cause-related marketing to provide innovative marketing solutions. Students gain an understanding of the building blocks of a marketing plan by analyzing markets, competitors and consumers to build solid promotional marketing plans.
INDUSTRY-READY CAREER SKILLS
- Formulate integrated marketing plans for arts, entertainment, cause-related marketing and the sports industry using the most innovative promotional methods.
- Integrate project management, marketing and interpersonal skills to plan, execute and evaluate events that build brands and create profits.
- Develop and implement effective strategic marketing and promotional plans that fit a company’s overall goals.
“The insights students gained from the George Brown Sport and Event Marketing program have helped them provide valuable support for our Sponsorship programs. Their experience has allowed them to become important and trusted members of Scotiabank’s Marketing team.”
Matthew Coorsh
Director, Marketing Sponsorships
Sponsorships & Brand Management, Scotiabank
FUTURE STUDY OPTIONS
For information on future study options, see transferguide.georgebrown.ca.
CO-OP AT GEORGE BROWN COLLEGE
Employers have told us that they are more likely to hire a student with co-op experience than a student without experience. Our co-op program gives you the real-life experience that employers demand.
See the Cooperative Education web site for more information.
YOUR CAREER
You will be prepared to succeed in a variety of corporations, not-for-profit organizations, the sports and entertainment industry, and promotional/advertising agencies in marketing positions such as:
- Conference Services Co-ordinator
- Sales Account Executive
- Event Co-ordinator
- Promotions Co-ordinator
- Marketing Co-ordinator
- Assistant Brand Manager
“While completing my Bachelor of Arts at Western University, I decided to consider a career in event marketing. George Brown offered the perfect one-year program for me. My co-op placement as a sponsorship assistant at the City of Toronto Special Events was the ideal setting to apply the theory I had learned in class. I was given special projects to work on immediately and was able to adapt quickly and contribute to the fast-paced workplace, thanks to George Brown.”
Alexis Levenson
(2008 graduate, Sport and Event Marketing)
REQUIRED COURSES
In order to graduate, you must successfully complete 13 courses and a co-op work term.
Below are the Curriculum Planners. The course Outline
for each course can be accessed by clicking on the course
name.
Printable
version Curriculum Planner Start Date (2011-2012) (This *opens a new window)
SEMESTER 1
Co-op Work Term
Courses (Mandatory) |
Course Code |
Pre-requisite |
CO-OP Work Term |
COOP 4001 |
COOP 4000 |
SEMESTER 2
Not all courses will be offered
every semester - Contact Program Coordinator for further
FOR MORE INFORMATION
Call George Brown School of Business
at 416-415-5000, ext. 2160 between 9 a.m. and 4 p.m.
e-mail
For updated information and course descriptions, call 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.
George Brown College is continually striving to improve its programs and their delivery. The information contained in
this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying
George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other
bodies that may award additional designations concurrently with, or after completions of, a George Brown College program.
Return to: School of Business
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Revised:
August 29, 2011
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