GEORGE BROWN FULL-TIME PROGRAMS GUIDE 2012-2013

Business

Marketing Management - Financial Services Program
 

 
Admission Requirements and Fees

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Student success in college requires well developed learning skills and attitudes (such as being able to work independently, participate in a team, be well-organized, develop good work habits, and show initiative). These skills are as important as prior academic achievement. Applicants should have thoroughly developed these skills and attitudes before beginning their college programs.

List of Courses

FAST-TRACK TO A GREAT CAREER IN MARKETING AT GEORGE BROWN COLLEGE

There is demand for marketers within the financial industry who understand the special needs of financial services customers and possess a strong marketing acumen. This program teaches you how to use technology to capture and harness vast amounts of data to transform customer and market information into insights that create strategic marketing programs and communication campaigns for financial products and services. It provides the skills and knowledge to successfully market to different customers and build long-term profitable relationships with them. The program combines the basics of database marketing plus courses required to prepare to write the Canadian Securities exams of the Canadian Securities Institute. See csi.ca for details of requirements and costs.

Note: The requirements for each designation/certification are set by the granting body, not George Brown College. In order to qualify for any of these designations/certifications, you need to follow the process listed on its website and meet all the requirements applicable to you.

INDUSTRY-READY CAREER SKILLS

• Apply marketing concepts and principles to the financial services sector in Canada and globally.
• Develop and implement effective strategic marketing plans for financial products and services.
• Use industry standard software to analyze data to provide marketing insights and create professional marketing analysis reports and presentations.
• Create strategic customer relationship building marketing, communications and loyalty building programs.

FUTURE STUDY OPTIONS

Our Centre for Business has several programs aligned with well-recognized and valued industry certifications and designations.

Refer to the Centre for Business website to find out more about this program and its linkages with the Canadian Securities Institute (www.csi.ca).

For information on additional future study options, see transferguide.georgebrown.ca.

CO-OP AT GEORGE BROWN COLLEGE

Employers have told us that they are more likely to hire a student with co-op experience than a student without experience. Our co-op program gives you the real-life experience that employers demand.

See the Cooperative Education web site for more information.

YOUR CAREER

You will be prepared to succeed in a variety of corporations, particularly within banks, mutual fund companies and other financial institutions and within the agencies and suppliers that service the industry. Marketing positions include titles such as:

• Advertising or Promotion Co-ordinator
• Marketing Co-ordinator
• Assistant Customer Segment Marketer
• Assistant Account Director (Direct and Interactive Agencies)
• Brand or Product Assistant
• Marketing Analyst

REQUIRED COURSES

In order to graduate, you must successfully complete 13 courses and a co-op work term.

Printable version Curriculum Planner Start Date (2011-2012) (This PDF file* opens a new window)

SEMESTER 1

Co-op Work Term

SEMESTER 2

Not all courses will be offered every semester – Contact Program Coordinator for further information.

For more information
Call George Brown School of Business
at 416-415-5000, ext. 2160
E-mail:

For updated information and course descriptions, call 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.

George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completions of, a George Brown College program.

Return to: School of Financial Services

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Revised: August 10, 2011