Admission Requirements and Fees
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Student success in college requires well developed learning skills and attitudes (such as being able to work independently, participate in a team, be well-organized, develop good work habits, and show initiative). These skills are as important as prior academic achievement. Applicants should have thoroughly developed these skills and attitudes before beginning their college programs.
List of Courses
FAST-TRACK TO A GREAT CAREER
There is a strong demand for marketers who can combine marketing acumen with analytics and turn insights into leading strategic marketing communication campaigns. This involves capturing and harnessing vast amounts of information to provide insights about how to market to different customers with targeted one-to-one communications. This is the exciting, challenging and growing area of marketing today.
INDUSTRY-READY CAREER SKILLS
- Create strategic customer relationship-building marketing communications and loyalty building programs.
- Understand the power of data mining software to extract customer insights to provide the basis of effective marketing programs.
- Execute, analyze and interpret consumer and market data.
- Develop and implement effective strategic marketing plans that fit a company’s overall goals.
- Use industry standard software and develop analytical skills to create professional marketing analysis reports and presentations.
CO-OP AT GEORGE BROWN COLLEGE
Employers have told us that they are more likely to hire a student with co-op experience than a student without experience. Our co-op program gives you the real-life experience that employers demand.
See the Cooperative Education web site for more information.
Darren has been applying everything he learned at George Brown College, and the result so far is that he has already started a company with a partner. Their company, Store Your Style (www.storeyourstyle.com), offers a unique storage service designed for those living in small urban spaces.
Darren Chadwick (graduate, Strategic Relationship Marketing)
YOUR CAREER
You will be prepared for careers in a variety of customer-centric industries, such as financial services, retail, not for profit, telecommunications and marketing services agencies, in positions such as:
- Marketing or Sales Analyst
- Account Co-ordinator
- Research Co-ordinator
- Customer Insights Analyst
- Assistant Account Manager (direct and interactive agencies)
- Project Co-ordinator/Manager
COURSES
Printable
version Curriculum Planner Start Date (2011-2012) (This PDF
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SEMESTER 1
Co-op Work Term
Courses (Mandatory) |
Course Code |
Pre-requisite |
CO-OP Work Term |
COOP 4001 |
COOP 4000 |
SEMESTER 2
Not all courses will be offered every semester – Contact Program Coordinator for further information.
FOR MORE INFORMATION
Call George Brown School of Business
at 416-415-5000, ext. 2160 between 9 a.m. and 4 p.m.
e-mail
For updated information and course descriptions, call 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.
George Brown College is continually striving to improve its programs and their delivery. The information contained in
this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying
George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other
bodies that may award additional designations concurrently with, or after completions of, a George Brown College program.
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Revised:
August 10, 2011
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